Or, I should say one of the beauties … is that the bright idea we had one day a few years back for an online storefront full of graphic solutions has proven itself to be successful. Here’s just one example:
When I got to my desk this morning, one of the first emails I downloaded said “Thank you for your order”. I just love it when that happens, especially when it’s unexpected. When customers place an order on our webiste they receive an acknowledgement email and we receive a copy. So I immediately logged into the shopping cart admin area of our site and clicked on “check orders” to view a new job ticket complete with payment infmration and all the materials required to produce a new order for shelf talkers. The comments field included clear instructions for artwork we would be receiving from the customer.
While they could have chosen to submit artwork through our Client Intranet or via our FTP site, this customer chose to provide a link for downloading the files from their site. We will preflight the files, contact the client if there are any concerns (of which rarely there are), produce the job, ship it, and charge the card they provided. This usually happens without ever talking to the customer. Such is the beauty of e-commerce.