When you go to a Farmer’s Market, have you ever thought about the amount of work it takes for a farmer to get there every week, so you can have the freshest farm fresh produce available? I never gave it much thought, until we started hawking White Rabbit’s wares at the Fort Pierce Farmer’s Market.
For three weeks, we’ve been getting up at 5:30 am every Saturday to sell a variety of organic produce, nuts and grains. The market is only four hours long, but it takes an entire day to set up, tear down, clean up and take stock back at the Farm. By the time we’re done, it’s usually around 3pm and we are exhausted.
Brian and Valerie have been too busy running the farm and their organic foods store to attend the market, so Jim and I happily volunteered to do it, and get the word out about this unique store, one of the only health food outlets on the entire Treasure Coast. With Jerry and now, Fannie the Goat, as our attention-getters, we’ve managed to triple sales in just three weeks!
Our corporate and retail marketing background has come in handy, and so have our big mouths, as we love talking with the locals around here. We’ve started a line of White Rabbit bean sprouts, and are creating DIY sprouting kits too. We were also happy to create some simple fliers and a banner for them.
Jim and I have come away from this feeling confident in knowing that no matter what business we venture into next, we know that we have what it takes to make it a success. We work together really well (mostly), and thanks to this RV road trip, we have become so much better at making quick decisions. We’ll keep attending the markets, and will hopefully see our sales continue going up.
Meanwhile, the next time you talk to a farmer at a market, remember; they’d rather be out on the farm with their tractor, so be extra nice, and spend extra cash too!